Mailing Solutions 101: Understanding the Basics and How They Can Benefit Your Business
FP Blog
Mailing solutions are an essential tool for businesses of all sizes, providing a reliable and efficient way to communicate with customers, clients, and partners. However, with so many different types of mailing solutions available, it can be difficult to know which one is right for your business.
One of the most popular types of mailing solutions is digital mailing.
This type of solution allows businesses to send and receive mail electronically, eliminating the need for paper and physical mail. Digital mailing solutions are becoming increasingly popular due to their many benefits, such as increased efficiency, cost-effectiveness, and the ability to track and analyze data in real-time.
In our 2021 data, we focused on mail pieces that contain digital response elements. The distribution of channels shows that QR code usage has soared (now at 40% of all mail received), with web addresses close behind.
Another type of mailing solution is physical mailing.
This type of solution involves the use of physical mail, such as letters and packages, to communicate with customers and clients. Physical mailing solutions are still widely used, especially for certain types of businesses, such as e-commerce, which rely on the delivery of physical goods.
An example of a breakthrough in the mailing solutions industry is the widespread adoption of cloud-based mailing solutions.
These solutions allow businesses to send and receive mail from anywhere, at any time, using only an internet connection.
This eliminates the need for expensive physical infrastructure and allows businesses to scale their operations as needed.
Another example is the use of artificial intelligence (AI) in mailing solutions. AI-powered mailing solutions can automatically sort and categorize incoming mail, providing businesses with a faster and more efficient way to manage their mail.
Additionally, AI-powered mailing solutions can also be used to analyze data, providing businesses with valuable insights into customer behavior and preferences.
In conclusion, there are many different types of mailing solutions available, each with their own set of features and capabilities.
Two years ago, only 17.8% of sales were made from online purchases (Global eCommerce Forecast 2021, eMarketer, 2021). That number is expected to grow in the next few years and reach 20.8% by 2023, a 3 percentage point increase. And the growth is forecasted to continue, by 2025, 23% of all sales are estimated to be made online, which would be a 5.2 percentage point increase in five years.
By understanding the basics of these solutions and how they can benefit your business, you can make an informed decision and choose the solution that best meets your needs.